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MELISSA CHAI
COPS
NEW YORK
PRODUCTION
EVENT DESIGN
Toronto based donut shop, COPS, ran a week-long series of “cop-ups” in New York. The task was to create a functional, transportable table built around the brand’s slogan, “Art Worth Eating”. The set-up was flat packed and flown from Toronto to NYC in order to pop-up in various areas of the city.
The kick-off of events was a full COPS takeover at the SOHO HOUSE rooftop in DUMBO. Each activation varied, however, featured multiple immersive experiences including a gallery, oversized “eat cops” letters and donuts, of course.
CREATIVE DIRECTION
MELISSA CHAI
CREATIVE PRODUCTION
LIAM WILKINGS
EVENT DESIGN
LIAM WILKINGS + MELISSA CHAI
PHOTOS
NATHAN LEGIEHN
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