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MELISSA CHAI

COPS

NEW YORK

PRODUCTION

EVENT DESIGN

Toronto based donut shop, COPS, ran a week-long series of “cop-ups” in New York. The task was to create a functional, transportable table built around the brand’s slogan, “Art Worth Eating”. The set-up was flat packed and flown from Toronto to NYC in order to pop-up in various areas of the city.

 

The kick-off of events was a full COPS takeover at the SOHO HOUSE rooftop in DUMBO. Each activation varied, however, featured multiple immersive experiences including a gallery, oversized “eat cops” letters and donuts, of course. 

CREATIVE DIRECTION

MELISSA CHAI

CREATIVE PRODUCTION

LIAM WILKINGS

EVENT DESIGN

LIAM WILKINGS + MELISSA CHAI

PHOTOS

NATHAN LEGIEHN

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